Your business has a name, an address, a legal structure, and a clear description of what you do. What next? Part two of our business planning deep dive covers your marketing messaging. This is where you take that clear, concise description of what your business does, and turn it into persuasive messaging that makes people want to work with you or buy from you.

There are so many tools that email marketing opens up to you that allow you to get more personal and responsive with your email list than you could ever be with social media ads. If you’ve been hesitating learning how to use email marketing for your business, today’s episode is for you. We’ll cover everything from choosing the best software platform to setting up your opt-in forms and how to build your list.

Today, I’m going to talk you through exactly how to quickly and easily write a business plan to ensure that you have a solid road map for how you’re going to build your business and where you’re trying to take the company, so you can avoid wasting your time, energy and maybe a whole lot of money along the way.

If you’re a DIY’er then you’ll love this episode. Not only is it the “do it yourself” guide to testing your biz idea, but it’s also going to ensure that all your future business DIY projects have much greater chances of being successful!